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I am Radu
A dynamic and creative Brand and Marketing Strategist with over 14 years of experience in graphic design and brand strategy. I thrive on transforming businesses through the power of creativity and strategic thinking, helping brands tell their stories in ways that deeply resonate with their audiences.
Profile
I specialize in creating compelling brand narratives and visual identities that captivate audiences and build lasting connections. My passion lies in blending innovative ideas with data-driven strategies to drive growth and achieve remarkable results for my clients. With a keen eye for detail and a commitment to excellence, I ensure that every project I undertake is executed flawlessly.
Experience
Throughout my career, I have had the privilege of working on a diverse range of projects that showcase my versatility and expertise:
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Rolio Pigments: Founded and grew the brand, achieving significant annual revenue increases year by year and reaching best seller status while maintaining it. The brand saw an average annual growth rate of over 150%.
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Express Water: Spearheaded a comprehensive rebranding project, resulting in a 40% increase in brand awareness and a 20% rise in sales. Overall, the brand experienced steady growth year by year of 25% over 3.5 years.
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Apes Streetwear: Developed the visual identity for a streetwear brand targeting urban youth, including logo design, business cards, stationery, stickers, and promotional posters.
Skills
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Brand Strategy: Crafting unique and compelling brand identities that stand out in competitive markets.
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Digital Marketing: Leveraging social media, email marketing, and content marketing to drive engagement and growth.
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E-commerce Managing: Enhancing online shopping experiences to boost conversion rates and customer satisfaction.
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Creative Direction: Leading creative teams to produce high-quality visuals, videos, and marketing materials.
Tools
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Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Web Development: Shopify, WordPress, and other web development tools
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Marketing: Google Analytics, SEO tools, social media platforms
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Video Production: Adobe Premiere Pro, After Effects
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