Rolio Pigments
Brand Development
Rolio Pigments, is a brand built from the ground up to deliver high-quality, colorful pigments for a wide range of applications. Explore how strategic branding, premium packaging, and vibrant visual identity transformed Rolio Pigments into a market leader.
The Rolio Pigments logo is inspired by the hummingbird, a creature known for its boundless energy and vivid colors. This choice of logo reflects our brand's mission to bring excitement and creativity to our customers' projects.
The idea behind Rolio Pigments was to infuse the market with a brand that stands out not only in product quality but also in its vibrant and energetic brand identity. We wanted our customers to feel a sense of joy and creativity every time they interacted with our brand.
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The packaging design is a critical element of Rolio Pigments' brand identity, aimed at conveying a sense of premium quality and excitement. We chose a black matte background for its sophistication and elegance, which serves as a perfect canvas for the colorful graphics that represent our vibrant pigments. This contrast makes the packaging visually appealing and ensures it stands out on the shelves.
Our commitment to premium packaging extends to the tactile experience as well. The matte finish provides a soft, luxurious feel that enhances the overall unboxing experience. This attention to detail helps create a memorable first impression and reinforces the high quality of the Rolio Pigments brand.
Videos
For Rolio Pigments, I created a series of three engaging videos to showcase the versatility and vibrant quality of their products. The videos highlight the extensive range of mica powders, demonstrating their rich diversity of colors, the practical applications of epoxy resin combined with Rolio pigments, and the wide array of creative projects possible with Rolio products. This video series effectively promoted Rolio Pigments' catalog and enhanced customer engagement by visually communicating the products' benefits and versatility.
Social Media Campaign
The Rolio Pigments Color Series Campaign featured visually striking social media ads with black-toned collages and vibrant color pops to showcase the brand's diverse pigment options. Each ad highlighted different textures and elements in black, with pigment jars at the bottom, matching the collage colors and reinforcing the product range.
With the tagline "Dare to Show Your Creativity!" the campaign effectively boosted brand visibility, emphasized product diversity, and inspired customer creativity. This project demonstrates the power of bold visual design combined with strategic product promotion.
Product Photography and Listings
I created comprehensive product listings for Rolio Pigments, focusing on vibrant and high-quality product photography to showcase their rich colors and dynamic nature. The visuals aimed to give customers a fun and vivid brand experience. Additionally, I crafted detailed, engaging listings that aligned with brand guidelines, highlighting key features and benefits.
