Express Water
Visual Identity and Creative Direction
At Express Water, I transitioned from Graphic Designer to Creative Director, leading the marketing department and managing a team of 2 graphic designers and 1 copywriter. Tasked with a comprehensive rebranding project, I coordinated efforts to modernize and strengthen the company's visual identity and brand guidelines.
As the Creative Director at Express Water, I led a comprehensive rebranding initiative aimed at revitalizing the company's image and enhancing brand perception. This project was driven by the need to align the brand with its evolving market position and to better connect with a diverse customer base.
Rebranding
To modernize Express Water’s visual identity, I designed a new logo that embodies the company's core values and contemporary aesthetic. This new logo serves as the foundation for the brand's refreshed visual identity, ensuring a consistent and recognizable look across all platforms.
Packaging and Labelind
Designed fun and interactive packaging to extend customer engagement with the brand beyond the initial purchase. This approach aimed to make customers feel more connected and part of the brand, enhancing their overall experience and fostering loyalty by making the unboxing experience memorable and engaging.
Product Photography
Directed and produced professional product photos that highlight key features and benefits. These high-quality images are used across marketing materials, product listings, and the company website to attract and inform customers.
Installation videos
Produced high-quality instructional videos to enhance the customer experience. These videos guide users through installation and maintenance processes, ensuring they can use the products effectively and safely.
